Design. Brand. Product. Art.
Andrew Hoffman
Andrew Hoffman
Selected Work
A short reel highlighting product design, interaction, and visual craft across mobile, web, and brand systems.
Design Lead
Led UI and UX design and Art Direction for ShapeShift — an industry-leading cryptocurrency exchange. Responsible for both the marketing site and product experience, spanning web, mobile, and brand systems.
Design Lead
UI and UX lead for the redesign of amtrak.com — rethinking the booking flow, navigation, and overall visual system to better serve millions of travelers.
Design Lead
Led UI and UX for guidehouse.com. Guidehouse is the industry leader in public sector consulting services, providing Technology Consulting, Management Consulting, Strategy Consulting, and Risk Management Consulting.
Design Lead
UI and UX design for the ExxonMobil distributor portal — a tool used by distributors, motor fuel marketers, and service professionals to view inventory and re-order Exxon products.
Design Lead
UI and UX design for the Life at Ford employee portal — enabling Ford employees to view pay stubs, benefits, internal documents, and other employee resources in one unified experience.
Design Lead
Design lead for the official CoinCap.io mobile app — delivering real-time cryptocurrency market data, portfolio tracking, and price alerts. No account or sign-up required.
Design Lead
Led design for the Creative Cloud for Business website — providing POP, training, and technical support for business owners. Adobe provides all the creative tools and services a business needs, all in one place.
A collection of editorial and product illustrations created for clients including Adobe. Work spans icon systems, conceptual diagrams, and marketing visuals across print and digital.
Design Lead — Health + Wealth App
TransAmerica believes health and wealth are interconnected. Designed a mobile app allowing users to track their retirement account alongside physical wellness goals — all the way to retirement.
Colorado-based product designer with 15+ years crafting digital experiences for some of the world's most recognizable brands — working at the intersection of product thinking, visual craft, and brand identity.
I've led design at ShapeShift and Deloitte Digital, with clients including Amtrak, Ford, Adobe, and Exxon. I care deeply about systems thinking, typographic detail, and design that actually ships.
📍 Denver + Crested Butte + Breckenridge, CO